People spend 90% of their time on 4 apps.
Do you need an iPhone to use 4ish apps? No.
People will see it.
People will save money on phones.
Google just released a very expensive phone.
It's too late. The era of 800 dollars phones is over.
Apple is making most of its money on iPhone. They failed to make money with something else. Watches and tables are flat to down.
Without the iPhone, it’s done.
It will have to use its mountains of cash to make acquisitions and pivot.
Tesla? Uber? General Electric?
Our cars and homes are so dumb. There is room for improvement.