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Showing posts from December, 2015

The richest 10% are responsible for 50% of global emissions. We have a duty.

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The poorest half of the global population are responsible for only around 10% of global emissions yet. Full report by Oxfam.

These poor people earn money to have food, clothes, a car, a place to live.
Some also spend money on some small extras and go on holidays with kids once a year.
Can we ask these people to consume less, eat organic food, stop using their car, use less heating, not really? Not really. It's pretty indecent.
Even if the reduce their consumption, will it change a lot the situation? Not really.

The richest 10% of people in the world are responsible for around 50% of global emissions. Full report.
It's the 10%th duty to consume less.
Yes, it's our duty. We are lucky enough to be "rich" in comparison to the rest of the world.
It's a duty to spend our money wisely.
Why?
Because we have enough money to switch to low carbon, often more costly consumption of local food, handmade products, less energy consuming houses, etc.

I will hurt them, it won…

2016: I see the "Human" label coming

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I love labels. Handmade, low carbon footprint, carbon compensated, organic, fair trade, gluten free, vegan, etc.
I see a new label in the future, "human".
In a post COP21 world, trying to get less addicted to fossil fuel, "human" will mean:  - Made by humans and not by machines. - Not harmful for the planet and its inhabitants. - Not harmful for people. - Not shipped using fossil fuel.
Rich people, the 10% (see below), will have to take their responsibility, consuming human products, even if they are more expensive. Indeed, we, the 10% are responsible for half of carbon emissions. If we all make an effort, we'll create another world, human friendly. We'll transfert a lot of money to companies focused on taking care of humans.
The way we spend our money is a weapon. 

French Council of the Muslim Faith - le Conseil Français du Culte Musulman - must hire digital marketers

After the 13th November, I was shocked by one thing. French Muslim's voice was not in the media, in social media.
Why?
Islam is the 2nd biggest religion in France. We have a huge Muslim population in France.

Is there a kind of censorship?
Or is it a problem of communication.
I did a quick research comparing social media presence of the two major religions in France, and the result is remarkably clear.

We don't hear the voice of peaceful French Muslims, the 99,99% of the community because Muslim faith leaders in France did not yet built a structure to spread the word on the web and to the press, to spread the true message of the Muslim community in France. They need to hire brilliant digital marketers, and I'm sure that a lot would be happy to help the community!

When you google "Catholique France Facebook", you see official properties:
Eglise Catholique en France Facebook page: 52000  fans
Eglise Catholique en France: Twitter page: 7000 followers (600ish following)

The only reason why people join DAECH, vote for Trump or Le Pen in France

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Inequity!
The concentration of resources in the hands of fewer and fewer people.
You wonder why people are desperate enough to risk their lives, joining Daech?
Nothing to do with religion. They're just poor and desperate.
The 1% richest people own 50% of the world GDP. The 10% richest persons own 87% of it. The 20% of richest persons own 94,5% of it. The 50% richest persons own 99% of it.

The trend is rich people are getting richer; poor the people are getting poorer. And this trend is exponential/accelerating. If you're part of the 50% poorest people who have nothing and have less every year, yes, you get extreme.

Another example from an excellent source of info, CFR, in Congo:
"Lack of economic opportunity boosts recruiting for armed groups, and competition for land and other natural resources often leads to violence."

You wonder why people vote for far right party in France? Nothing to do with racism. People are just poor, afraid of getting poorer, move out from midd…

Climate Change: 5 simple and macro ways to overcome it

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To limit climate change, there are 3 ways:

People consume less:

1 - Everybody consume less.
I'm not sure that the carbon emissions of a coal mine miner in China and even the emissions of a French people earning the French minimum wage are so bad for the planet, but we can all do something for the planet consuming less:
Smaller cars, less travel, less meat, smaller and more expensive houses, more expensive clothes.

2 - Top consumers and companies consume less.
The good old Pareto law applies there. A pool of companies is responsible for most carbon emissions and a pool of rich people responsible of most of carbon emissions.
We can force rich people and rich companies to act with a classic weapon: tax! and maybe incentives (to make them renovate buildings, use sustainable energy sources, choose clean, light and less powerful cars, etc.)

Fewer people consume:
Yes, it's Malthusianism.
Please don't think I want to kill other people. I just say people must have fewer kids.

3 - We can…

Does healthy food tsunami hit France yet?

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France gastronomy is listed as a UNESCO world heritage. Does it means France eat real and healthy food? Well, yes and no. Let’s check together.
French are fitter...  but get bigger
Obesity prevalence in France is one of the lowest of OECD. Amazing point for France. Our food heritage has a lot to do with it, for sure. Taking time to eat, always eat sit down with family, no snacking habits, love of local food, Sunday markets in every cities, we have great basis. However, about 30% of French are overweight (as a comparison, in the US it’s about 70%). But the trend is not as good: French men are 68% bigger and women are 89% bigger than 15 years ago.
It definitely shows that unhealthy habits are rising, even in France.
Need a proof? What’s the second most profitable country for McDonald's after US? France! Yes, people who have a UNESCO blessed gastronomy consume processed food in fast foods and even in classic restaurants! French government created in 2014 an “home made” (fait maison in French)…

Thanks Facebook & the world, you rehabilitated French flag

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15 days ago, in Paris,130 people were shot by a criminal organization called DAESH.

I don't really know why, but the world reacted immediately and at scale.
France flag colours, blue white red, bleu blanc rouge were everywhere.
Facebook surfed on this trend and suggested a temporary French flag was proposed.
A lot of people used it. Outside and inside France.



Before the 13th, November, French people did not like much their flags, except in a sports context.
The French flag was associated to nationalism, fascism, our collaborationist past.
Before the 13th, putting a french flag layer on your Facebook profile was quite touchy, except if you support French sports teams.
Now... it's ok.

I wrote 2 years ago that Republic needs marketing. Extract:
"It's not natural to like France, to believe you're part of a nation, respect and love French flag, know the national anthem.
I saw a tombstone last day in Père Lachaise cemetery (famous in Patris). It was written on it: "…